How Can Marketing Teams Leverage Data Analytics?

Marketing -- online or offline -- is one of the most important tasks for an organization’s growth efforts. It works on the simple idea that if people don’t know about your products or services, they will not buy them. Marketing increases brand awareness, generating more leads and ultimately more sales. So how do data analytic tools like Big Data come into play here? Let’s find out!

The Impact of Big Data on the Finance Industry

One of the most natural connections one can make with Big Data is the finance industry. The finance industry has been using data for decades now but with the evolving landscape of how things work with technology, the use and application of this data have changed. So what is the connection between Big Data and finance? How does the former impact the latter? Those are some interesting questions were are going to explore in this article.

5-Minute-Read: What is Data Science? Why Do We Need It?

Everyone is talking about data science. Most organizations are rushing to hire data scientists to sync with the times. What exactly is data science? How does it help your business? What is all the buzz about? Because we promised this to be a 5-minute-read, without much ado, let’s jump right in. Here goes.

Why is Data Important For Your Business?

If the customer is king for businesses, data is God! Before we delve into understanding what data can do for your business, let’s do some numbers talk:

  • In a survey conducted by Deloitte, 49% of respondents said that data analytics helped them make better decisions.
  • 52% of the organizations today are leveraging the insights they get from predictive and advanced analytics. This also helps add contextual intelligence to their work processes.
  • 71% of the organizations predict that their business investment in data and analytics will increase in the next three years.